How should a company set prices initially for products or services. Retailing and wholesaling ppt download slideplayer. Retailing involves businesstoconsumer while wholesaling is businesstobusiness. Displaying powerpoint presentation on chapter retailing and wholesaling available to view or download. Chapter retailing and wholesaling mktg 101 csus studocu. Retailing has managed to keep itself paced with the changing times. Retailing and wholesaling principles of marketing learning objectives. Retailing retailing consist of the sale, and all activities directly related to the sale, of goods and services to ultimate consumers for personal, non business use.
Lesson 1 an overview of retailing introduction the word retail is derived from a french word with the prefix re and the verb tailer meaning to cut again. Retailing includes all the activities involved in selling goods or services directly to final consumer for their personal, nonbusiness use. Despite the different channels retailing and wholesaling use, creating customer value and retaining loyal customer relationships is the main focus for both. Manufacturers manufacturers are the ones who are involved in production of goods with the help of machines, labour and raw materials.
In commerce retailers buys goods and products in large quantities from manufacturers or importer either directly or through wholesalers and then sells smaller quantities to consumers. Account profile download center microsoft store support returns order tracking. Scribd is the worlds largest social reading and publishing site. Department stores like macys or the gap are examples of retailers. Marketing management, ch 16 managing retailing, wholesaling, and logistics duration. Managing retailing, wholesaling, and logistics mcqs with answers part 2 marketing decisions 1. Modern retailers are adapting new technology for marketing, retail operations, and business transactions. To take consistent decisions about store decor, product assortment, media, price and service levels and advertising messages, the marketer needs to a define the target market b profile the target market c both a and b d none of the above. Retailing and wholesaling consists of all the activities which includes the selling of goods and services directly to the end consumers for their personal use or for non professional use. Explain the marketing decisions facing retailers and wholesalers 2. Evidently, retail trade is one that cuts off smaller portions from large lumps of goods. Retailing is all about being in the right place, at the right time, with the right message. Managing retailing, wholesaling and market logistics.
Retailing and wholesaling topic outline retailing retailer marketing decisions the future of retailing wholesaling. Managing retailing, wholesaling, and logistics 1 managing retailing, wholesaling, and logistics. Ppt retailing and wholesaling powerpoint presentation, free. Typically, retailing is retailers that sell either a product or service to the average consumer. Retailer is one whose business firms sells mainly tothe final consumers. Chapter 15 retailing and wholesaling strategies marketing 300 with eaton at arizona state university tempe. Marketing management by philip kotler powerpoint slides ppt. Ppt managing retailing, wholesaling, and logistics. Retail management 2 in my whole retailing career, i have stuck to one guiding principle. It is a process through which goods are transported to final consumers. Marketing management, ch 16 managing retailing, wholesaling. Learn vocabulary, terms, and more with flashcards, games, and other study tools. Chapter 11 retailing and wholesaling well, actually just retailing what is retailing.
Principles of retailing suzanne fernie bsc, tqfe, dms marketing, mba suzanne is a further and highereducation lecturer in retailing and marketing, specialising in retail environment, retail theories and retail change. Wholesaling definition and meaning collins english. Retail marketing involves selling products and services from a fixed location like a shop where consumers directly access the product or service. Retailing retailer marketing decisions the future of retailing. Direct marketing table of contents answer to question no 3 answer to question no. Retailing, direct marketing, and wholesaling principles of marketing chapter 16 chapter 16 pm major types of retail stores general merchandise retailers department younkers discount dollar general convenience caseys supermarkets hyvee superstores target hypermarkets carrefour french warehouse clubs. Topics marketing managing retailing, wholesaling and market logistics marketing have you heard about jit in logistics management.
The single point of purchase could be a brick and mortar retail store, an internet shopping website, a catalog, or. Retailing connects brands to consumers in the final steps last mile of buying process. Whats the difference between wholesaling and retailing. Retailing and wholesaling description of marketing strategy. Wholesaling and retailing are two types of business models for a. That means you have a much greater degree of control over how and how much you sell your product for and to. Full function wholesalers serve the industrial market. Nonstore retailing includes direct selling, direct marketing, automatic vending and buying service. The single point of purchase could be a brickandmortar retail store, an internet shopping website, a catalog, or even a mobile phone. This tutorial introduces you to various concerns of retail business such as retail marketing, space management, and retail operations. Over the years nonstore retailing has garnered a market share. Retailers are changing their business formats, store designs, modes of communication with customers and ways of handling commercial dealings.
Aug 09, 2005 retailing and wholesaling consist of many organizations bringing goods and services from the point of production to the point of use. May 12, 2020 wholesaling and retailing, distribution channels principles of marketing b com notes edurev is made by best teachers of b com. Managing advertising, sales promotions, public relations and direct marketing download ppt slides. Retailing retailer marketing decisions retailing trends and developments wholesaling. Retailing and wholesaling principles of marketing. Retail is the sale of goods to end users, not for resale, but for use and consumption by the purchaser. View 19 managing retailing, wholesaling and logistics. Retailing and wholesaling is the property of its rightful owner. Retailing and wholesaling 1 principles of marketing. Chapter retailing and wholesaling mktg2100 studocu. Wholesaler the wholesaler is the one who purchases the goods from the manufacturers and sells to the retailers in large numbers but at a lower price.
Internet retail giant is an example of direct marketing. Understand the marketing decisions facing retailers and wholesalers. Irwinmcgrawhill marketing, 6emarketing, 6e berkowitz kerin hartley rudelius the mcgrawhill companies, inc. After studying this chapter, you should be able to. Retailing includes all activities involved in selling goods or services directly to final consumers for their personal, nonbusiness use. Explain the roles of retailers and wholesalers in the distribution channel describe the major types of retailers and give examples of each identify the major types of wholesalers and give examples of each explain the marketing. Retailers are businesses whose sales come primarily from retailing. Aug 07, 2017 marketing management, marketing intermediaries how do consumers process and evaluate prices. Download chapter retailing and wholesaling ppt for free. Jun 25, 2014 retailing and wholesaling presentedby. Ppt retailing and wholesaling powerpoint presentation. A retail market is an enterprise where all the goods are available under one room serving for the purpose of convenience to the customers and whose large.
Competition between storebased and nonstorebased retailing. Retailing includes all activities involved in selling products or services directly to final consumers for their personal, nonbusiness use. Wholesaling definition and meaning collins english dictionary. Retailing includes all the activities involved in selling products or services directly to final consumers for their personal use.
Store retailing comprises over 90% in way products reach the end customer. Study 8 chapter 15 retailing and wholesaling strategies flashcards from brittni n. She has taught retailing at every level in further and higher. Retailer marketing decisions target market and positioning. The alternative to selling wholesale to distributors or retailers is to sell retail. Retailing is a distribution channel function where one organization buys products from supplying firms or manufactures the product themselves, and then sells these directly to consumers. Retail businesses are in charge of everything from marketing to order fulfillment. If so, share your ppt presentation slides online with.
Wholesaling is a distribution channel function where an organisation procures products from a supplying firm and sells. Retailing, direct marketing, and department younkers. Managing retailing, wholesaling, and market logistics download ppt slides chapter no. This is the core principle in any businessoriented practice which facilitates the trade in goods and services. Managing integrated market communication download ppt slides chapter no. Wholesaling and retailing, distribution channels principles. You can also find wholesaling and retailing, distribution channels principles of marketing b com notes edurev ppt and other b com slides as well. Explain the marketing decisions facing retailers and wholesalers just the basics chapter overview this chapter is a continuation of the prior chapter on marketing channels. Chapter retailing and wholesaling powerpoint ppt presentation. Jun 25, 2019 retail is the sale of goods to end users, not for resale, but for use and consumption by the purchaser. In addition, although many retail stores are independently owned, an increasing number are now banding together under some form of corporate or contractual organization.
A wholesaler never sells goods directly to the end users. Managing retailing wholesaling and logistics marketing essay. Describe the major types of retailers and give examples of each. Retail involves the sale of merchandise from a single point of purchase directly to a customer who intends to use that product. Retailing and wholesaling well, actually just retailing chapter 11 what is retailing. This document is highly rated by b com students and has been viewed 310 times. Explain the roles of retailers and wholesalers in the distribution channel. It also introduces you to visual merchandising, retail marketing mix, and etailing. Definitionsretailing refers to the business activity of sellinggoods or services to the final consumer. Retailing and wholesaling are two main ways that products can be sold to businesses and consumers. But retailing also comes with a great deal of responsibility. Wholesalers, too, have experienced resent environmental.
Marketing management, marketing intermediaries how do consumers process and evaluate prices. Intermediary in the marketing channel that sell to customers other than individual or house hold consumers. All the activities involved in selling goods or services to those who buy for resale or business use. Retail management i about the tutorial retail management is an activity of selling products or services to their endusers. That means you have a much greater degree of control over how and how much you sell your product for and to whom.
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